A complete re-boot of the Vertu luxury lifestyle app, introducing a more scalable and engaging browsing structure.
- “Showcase” homescreen with multi-facetted browsing by category, location and date.
- Listings pages tailored to the browsing context.
- Enhanced details screen to support richer content and formatting.
Agile design and development process with phased feature introduction.
Highly successful launch in mid 2016, with dramatic uplift in views per user.
Lead UX Designer, responsible for:
Requirements gathering, stakeholder workshops, competitor analysis, negotiation and prioritisation of product scope and feature functionality with Product Manager, Structural and navigation concepting, Wireframe specification, screen layout, graphic design, detailed business logic definition, revision based on Pilot testing feedback.
